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One of the great perks of running this website is that we occasionally get previews of new crowdfund industry offerings before they are released to the public. This was absolutely one of those!! Rarely do you come across an education video series that offers anywhere near the value of the series that Rose Spinelli has put together. I’ve been working and consulting in the crowdfunding space since 2011 (yes, there was crowdfunding back then), even with the experience I have gained, there were no less then 7 places where I needed to stop the video, replay and take a note.
Whether you are new to crowdfunding or an old pro there is not a doubt in my mind that you will find this series of videos a tremendous value and well worth the time. As I stated on Udemy (site hosting the classes), “This should be a mandatory class before anyone attempts a crowdfunding project”.
The Crowdfundmentals is a go-to site if you need individualized or group crowdfunding consulting, industry analysis, to have case-study best practices unpacked, or to read the occasional blog post that shines a light on worst practices and other bugaboos you should avoid.
Founded by Rose Spinelli, a journalist and trans-media writer, The Crowdfundamental’s focus is on the power of excellent storytelling and communication skills to achieve crowdfunding success. There are many elements that influence your crowdfunding campaign, and The Crowdfundamentals covers them all—from your narrative pitch to your pitch video to working with the media and using social media effectively. But it all starts with how you converse with your audience. We believe telling your story clearly and compellingly is elemental and essential to getting you on the track to achieving your goals.
Rose Spinelli also covers industry news through her Tip of the Week column on Crowdsourcing.org and a guest contributor on CrowdfundInsider.com.
The Crowdfundamentals recently launched online learning classes on crowdfunding. The 6-part online series covers everything you need to know from pre-launch through fulfillment. Here’s how it breaks down.
Working the Crowd: How to Run a Successful Crowdfunding Campaign
Working the Crowd: Overview
This session should be considered an A-Z on how to crowdfund. You will learn about it from historical context and then we will touch on all the necessary elements any good crowdfunding campaign should address. These elements are then broken down in the subsequent workshops. The session was filmed in front of a live audience of social impact organizations.
Effective Storytelling That Inspires Backers
Compelling others to want to share your project is crucial to crowdfunding success. This workshop will help you identify the elements of good storytelling in crowdfunding projects through case studies and how-to instruction. Upon completion you will have the facts, examples and insights you need in order to design a story that will inspire your followers and encourage them to share it with their followers.
Perfecting the Pitch Video
An effective crowdfunding video is an essential component to your crowdfunding campaign. In this workshop we will demystify the process of creating your own crowdfunding pitch video and debunk some myths about costs, technology and what constitutes acceptable production values. It’s easier than you think to create a highly effective crowdfunding pitch video. Through case studies and how-to instruction, upon completion of this workshop you will be fully prepared to create an inspiring pitch video.
Creating an Effective Social Media Strategy
Crowdfunding would not be possible without the power of social media. In this workshop you will learn about all the most popular platforms and the importance of identifying and targeting which ones your audience uses. You will then learn tips and best practices on how to build your online presence to create a strategy that will inspire your target audience to action. Upon completion you will be well on your way to building a robust social media network in preparation for your crowdfunding campaign.
Secrets to Gaining Media Attention
Finding and securing media attention for your crowdfunding campaign will dramatically improve your chances for success. Once you know the steps you can build meaningful relationships that could garner you press. In this workshop a clear strategy is outlined on how to find media outlets, vet them, and then write winning correspondences that will make you stand out from the crowd. We’ll explore best practices for approaching the media, describe what works, what doesn’t, and why. Upon completion of this workshop you will have the facts, examples and insights to create an effective media campaign for your crowdfunding project.
A Strategy and Management for Success
This session offers a step-by-step path to creating a dynamic campaign, from pre-launch to fulfillment. We’ll put the microscope on strategy by naming and organizing your team, determining a funding goal, how to choose perks, and targeting your audience. Then we’ll learn about keeping communication and momentum going during your campaign, and managing post-campaign responsibilities. Upon completion you will have a blueprint to follow with a step-by-step checklist. Through case studies you will learn best practices, and you will be provided with resources to the best productivity tools to utilize.
Buy now and save $50 when you use this coupon code: CF Review
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Howard is spot on! “Working the Crowd”, is required curriculum for every crowd funding campaign!
Rose Spinelli has been helping improve crowd funding campaign success through consult, her blog – The Crowdfundamentals, and through her columns.
The online curriculum she has created is nothing short of brilliant in that it brings her experience and expertise to any entrepreneur, creative artist, or innovation project seeking funding via the crowd.
For Quipuapps.com, a platform for entrepreneurship education, we are really excited about the “Working the Crowd” curriculum series and how it can improve student campaign success rates.
The production quality, content, and inverted curriculum set a standard of excellence for online learning that itself is a model in best practices for any professor who seeks to invert their own courses.
[…] One of the great perks of running this website is that we occasionally get previews of new crowdfund industry offerings before they are released to the public. This was absolutely one of those!! […]