thingCHARGER – Crowdfunding Campaign on Indiegogo done right

This is a perfect example of a Crowdfunding project done the right way.  A very cool product with a huge market and a product that can be used by just about everyone. What we are impressed by is the team assembled and the work that obviously went in to creating this superb Indiegogo campaign.

If you are considering running a crowdfunding campaign of your own, you must take a look at the campaign below and take note of what they have done. From the video to the background info on the founders, this is how you properly put together a crowdfunding project that will succeed.

thingCHARGER’s story starts with a classic: the unwanted spousal Christmas gift.

For Christmas 2012, Amy gave Seymour one of those solar-chargers with lots of connectors for different devices. It was a very thoughtful and much appreciated gift, but after playing with it for a week Seymour (guiltily) concluded that his loving wife’s thoughtful gift was likely to spend its life on the shelf. It went to eBay. But the bug to find a neat way of charging everything was born.

Over the next few weeks Seymour bought an array of different charging solutions to ‘set up’ the household to handle all their devices and those of any visitors.

He installed an in-wall outlet with built-in USB (needs an electrician and maybe a carpenter or mason if your wall outlet boxes aren’t big enough).

He tried all kinds of rechargable packs and wires with multiple tips. Many were junk – all were messy.

Then one day fooling around with an ‘award winning’ design that wobbled, had messy wires and a host of other flaws, it dawned on him that a simple box which allowed a device to stand on top would solve all the problems…

Amy agreed: “Most of your ideas are pretty dumb” she said lovingly, “but we should work on this one.”

So after boring everyone to tears just talking about it for a few days Seymour disappeared into the basement one evening and emerged a while later speckled with white plastic dust, fingers partially bonded by adhesive… but with the first, very basic thingCHARGER prototype. The vision was born…

Have a look and follow their lead when you decide to create a crowdfunding project for your next great idea!
Take special note of the prep work that was clearly done to promote the project prior to the actual launch. They achieved 25% of their goal in the first 24 hours, don’t think for a second that happens by luck or by accident!
They had built a social media following for months leading up to the launch of the project

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