truCrowd Review update:
We have worked closely with the founders of truCrowd and continue to be excited about the prospects for the company once equity crowdfunding becomes legal in the United States (under the JOBS Act). Presently the truCorwd tea is working on intrastate crowdfunding. It appears that they will have their first hosted issue offering in Texas under the newly enacted intrastate state crowdfunding law.
—————–
As part of our normal day, we look for Crowdfunding platforms that are getting noticed and on this particular day, that is exactly what we found. We noticed a re-tweet from an industry contact, the original tweet came from @truCrowd, digging a little deeper we found them with a very impressive count of over 14,000 followers. Our interest is peaked!! That’s an impressive number for a start-up still in a pre-beta phase.
Then we found out why – truCrowd is offering a NO FEE benefit to both investors and entrepreneurs that sign-up to receive updates for an entire year. This FREE year does not begin until the company exits beta and begins operating, needless to sign, we signed-up.
We then reached out to the company with a series of interview questions, below is the response we received:

1. What will you do differently (competitive advantage) from other Equity Crowdfunding Platforms?
We are going to serve only un-accredited investors, that is, the whole platform is build based on their needs and wants. Also, we are taking the un-curated approach for the equity offering permitted to be listed, that is, any offering will have the chance, the only limitation being the amount of self disclosure done. We really believe in the wisdom of the crowds: giving enough info (upfront or after launching the equity offering) they will easily figure it out if an offering should be funded or not. An equity offering on truCrowd will stop as soon the targeted amount is reached.

2. Why businesses choose to list with trucrowd?
We are open to any US business. We’ll not make any judgements on their feasibility and potential.

3. Why investors will look for opportunities on trucrowd?
truCrowd is designed with non-accredited needs and wants in mind. Also, they have the opportunity to find and fund any possible business that wants to list their offering with us. Plus, for now we are free for investors.

4. What technology will you employ that may differentiate trucrowd from other platforms in the industry?
We are building the platform from zero, this will differentiate us from anybody that is licensing the engine of their platform, also, this is making us unique and flexible to adapt the platform to any needs as they might arise. truCrowd is build to easily handle 50 mil users with even more scalability potential.

5. Are there any professional organizations trucrowd has joined?
We already join Crowdsourcing.org and we are in talks about their CAPS accreditation, and, of course, will join the other major organization from the industry.

6. What will truCrowds Fee structure be for Investors and Business?
We’ll charge everybody that register in pre-beta and beta nothing for one year after the launch. We think this is fair as is a new industry and there is no point to impose other risks to both issuers and investors.

7. What is truCrowds expected launch date?
January 2014.

8 .Will you be working under Title II or only Title III or both?
Only Title III. From marketing perspective, we are planning to actively target international investors too. Not sure of the feasibility of this plan (yet) but we are basing our assumptions of the basic idea that still USA is an easy place to do business and innovate, therefore there might be international investors with the goal to be part of this business environment.

As they have already amassed a huge Social Media following through their introductory offer, it is very clear that truCrowd is an equity crowdfunding platform to watch! We encourage you to sign up at truCrowd.com and save your no risk, no commitment place in their pre-beta offering.